Last updated - 25th of February, 2026
This Brand Bible defines how SODAX should be represented externally. It sets the foundations for positioning, voice, and visual expression across all public contexts. It is intended as a reference for partners, collaborators, and contributors, and should be used to ensure consistency and accuracy when communicating about SODAX.
1. Brand essence and foundations
1.1 Brand Overview
1.2 Brand Purpose
1.3 Brand Promise
1.4 Brand Values
1.5 Brand Personality
1.6 Core Brand Idea
2. Positioning and messaging architecture
2.1 Market context
2.2 Category definition
2.3 Problem statement
2.4 SODAX positioning statement
2.5 Audience segmentation
2.6 Messaging pillars
2.7 Value propositions by audience
2.8 Competitive differentiation
2.9 Proof points
2.10 Positioning guardrails
3. Verbal identity
SODAX is serious infrastructure. Our voice should feel calm, competent, and human. We translate complex cross-network execution into language that is clear, credible, and easy to repeat.
Being serious does not mean being dry. Clarity, confidence, and warmth can still be engaging.
3.1 Tone of voice
3.2 Writing principles
3.3 How we talk to B2B Builders
3.4 How we talk to B2C users
3.5 Messaging do’s and don’ts
3.6 Example message patterns
4. Visual identity
SODAX's visual identity is adaptive, not rigid. It scales in intensity based on context, intent, and user mindset.
Showing up boldly when attention is needed and stepping back when clarity and trust matter more.
4.1 Logo usage
4.2 Selected color palette
4.3 Typography
4.4 Iconography
4.5 Layout and composition
4.6 Motion and animation
4.7 Accessibility standards
5. Brand expression across channels
This is how the SODAX brand should appear across public channels. It does not prescribe posting schedules or growth tactics. The goal is consistency of meaning, while allowing platform-native expression.
5.1 Shared principles (all channels)
5.2 X
5.3 Reddit
5.4 YouTube
5.5 Consistency rule
6. Brand use in partnerships and integrations
This section defines how SODAX should be represented when it appears outside its own managed channels.
