SODAX Voice & Guardrails

The essential rules and guidelines for anyone communicating about SODAX. This is not a brand bible. It's the non-negotiables that ensure SODAX is represented accurately, regardless of who's speaking.

Core Truth

It lets money move, lend, trade, and settle across any network as if there were no boundaries. Where others build bridges, SODAX builds a unified financial system. This positioning must come through in every piece of communication, whether you're a SODAX team member or an external partner mentioning SODAX in your own content.

Terminology Rules

Always Use

Solver:

The component that decides and coordinates how cross-network actions execute. Not a "relayer": the Solver makes intelligent routing decisions. Cross-network:

Preferred over "cross-chain" or "multi-chain". SODAX operates across networks, not just chains. Execution system:

SODAX is infrastructure, not an app. It's the system that makes cross-network actions possible. Intent:

A user's desired outcome. SODAX fulfills intents; users don't manually route transactions. Modern money:

Money in programmable, multi-network systems where usefulness depends on execution, timing, and context, not just ownership. sodaVariants:

How SODAX extends assets into networks where they don't exist natively.

Never Use

Bridge:

Use "cross-network execution" or "transfer" instead. SODAX is not a bridge, it's execution infrastructure. Multi-chain:

Use "cross-network" instead. SODAX works across all network types. Relayer:

Use "Solver" instead. The Solver is intelligent, not a passive relay. Swap:

Use "exchange" or "trade" instead, unless specifically referring to a simple token swap. Revolutionary / game-changing:

Be specific about what SODAX enables. Hype language undermines credibility.

What You Can Claim

These claims are accurate and can be used freely:

• "SODAX operates across [X]+ networks" (use live stats for the actual number)
• "One of the broadest cross-network footprints in DeFi"
• "[X] protocols have integrated SODAX infrastructure" (use live stats)
• "Execute cross-network actions in a single transaction"
• "Unified liquidity across networks"
• "Cross-network collateral for lending and borrowing"
• "Native stablecoin settlement via bnUSD"

What You Cannot Claim

Avoid these. They're either inaccurate, unverifiable, or legally risky:

• "The fastest" / "the cheapest" (unless citing verifiable benchmarks)
• "100% secure" / "unhackable" (no system should make absolute security claims)
• "Guaranteed returns" / "risk-free" (never for anything involving DeFi)
• "The only solution" (there are other cross-chain solutions; SODAX is differentiated, not alone)
• Financial advice of any kind (SODAX materials are informational, not advisory)

Voice Principles

SODAX sounds like infrastructure that works, not hype that promises.

Be Precise, Not Vague

Vague: "SODAX supports multiple chains" Precise: "SODAX operates across 15+ networks including Ethereum, Solana, Avalanche, and Arbitrum" Vague: "Fast and cheap" Precise: "Cross-network execution in a single transaction" Vague: "Revolutionary technology" Precise: "A unified execution system that treats fragmented liquidity as one connected system"

Be Confident, Not Arrogant

• State what SODAX does and has shipped. That's confident.
• Don't dismiss competitors or claim superiority. That's arrogant.
• Let the scope of what's built speak for itself.

Lead with Outcomes, Not Mechanisms

How it works: "Using intent-based architecture with solver-coordinated execution paths..." What it enables: "Execute any action across any network without managing bridges or wrapped assets" How it works: "The Solver queries liquidity sources and constructs optimal routes..." What it enables: "Get the best execution automatically. The system handles routing." Technical depth is fine for developer audiences, but default to outcomes.

For External Partners

If you're an external team mentioning SODAX (e.g., announcing an integration):

• You don't need to sound like SODAX. Use your own voice.
• Get the facts right. Use the terminology and claims above.
• Link to official sources. sodax.com for product info.
• Don't overstate the integration. Be accurate about what's live vs. coming soon.
• Tag @gosodax for social posts. We may amplify.

Example Integration Announcement

Common Mistakes

Calling SODAX a "bridge" Why it's wrong: SODAX is execution infrastructure, not asset bridging. Fix: "Cross-network execution system" Saying "SODAX token" when meaning the protocol Why it's wrong: SODAX is the system; SODA is the token. Fix: Be specific: "SODAX protocol" or "SODA token" Using "multi-chain" Why it's wrong: Implies only L1 chains; SODAX works across L2s, Solana, etc. Fix: "Cross-network" Vague superlatives Why it's wrong: "Best", "fastest", "most secure" without evidence. Fix: Use specific, verifiable metrics. Mixing up SODAX and Balanced Why it's wrong: Different products, different positioning. Fix: Keep them clearly separate.

Quick Reference

One-liner:

SODAX is infrastructure for modern money. Elevator pitch:

SODAX lets money move, lend, trade, and settle across any blockchain network as if there were no boundaries. Instead of bridges and wrapped assets, SODAX provides unified execution infrastructure, so builders can offer cross-network features without the complexity. For developers:

A solver-based execution system with cross-network liquidity, lending, and settlement. One integration, access to all networks. For users:

Use any app on any chain. SODAX handles the rest.